Press Releases
Scuba Divers Share Vision of Fitness
San Diego, CA, USA, January 23rd, 2012
Local scuba divers, Gary Hawkins, Founder of Ride Fit™ and underwater videographer, and Gretchen M. Ashton, CFT, NBFE, owner of
ScubaFit® (www.scubafit.com) and FitDiver®,
have joined forces. Committed to the health and wellness of scuba divers, both have personal fitness stories, are inspired by adventures in
scuba diving, and empowered by the influence of the sport to motivate divers to fitness.
Hawkins transferred his underwater film success to Ride Fit™; an exciting new series of videos to motivate and prevent boredom for
cyclists who train indoors. The videos are designed for stationary exercise bikes of all kinds and may be downloaded to a variety of
electronic devices. Cyclists can take Ride Fit™ workouts anywhere within the home, travelling or the fitness center.
Gary commented, "A good level of cardio fitness is very beneficial to your overall health and essential for safe diving. If indoor
cycling is part of your exercise routine, the Ride Fit™ series will make your workout fun, motivating and structured. Our virtual
indoor cycle training videos are shot in stunning high definition from the first person perspective. Users will experience, as closely
as can be achieved in an indoor environment, actually being there on the road."
Ashton is delighted to introduce Ride Fit™ to scuba divers. Gretchen is a fitness professional and co-author of the PADI ScubaFit® Diver
Distinctive Specialty Course. "Cycling is excellent aerobic exercise to maintain cardiorespiratory fitness for diving. A great starting
place for divers is the Ride Fit™ Fiesta Island Fun video. The workout is inspiring and takes place near the water. Importantly, the
Fiesta Island Fun ride incorporates the 70% and 80% training heart rate zones ScubaFit® recommends for divers. Divers benefit greatly
by training in both zones in the same workout and the Fiesta Island Fun ride accomplishes this in just 45 minutes," says Ashton. This
training video combines the scenic shores of Fiesta Island at Mission Bay in San Diego, California with music (optional), easy-to-follow
instructions, and a digital dashboard reflecting the intervals and cadence for each training zone. The video is very affordable at $7.99
and divers can progress their training or add variety with a choice of four other currently available titles. All five videos are available
individually or as a combo pack.
Both Ashton and Hawkins are extremely excited about this new partnership between their respective organizations. They added, "We see this
initiative as a way of further promoting and encouraging diver fitness. Ultimately this will lead to improved diver safety and betterment
of the general wellbeing of the dive community."
Announcing the Ride Fit™ Training Guide - bringing added value to a rapidly growing customer base
San Diego, CA, USA, January 11th, 2012
Making exercise enjoyable, entertaining and goal orientated is essential to keep people coming back for more. Ride Fit (www.ride-fit.com),
an exciting new series of virtual indoor cycle training videos, provides just such an environment for one of the best types of cardio
workout available – indoor cycling. To provide the most realistic virtual cycling experience possible, Ride Fit videos are shot from
the first person perspective using bike-mounted video cameras. Users will experience, as closely as can be achieved in an indoor
environment, actually being there on the road. All Ride Fit videos are shot in stunning widescreen high-definition.
Since launching the Ride Fit series in November 2011, sales have been made to customers in eleven different countries spanning every
continent except for Antarctica. Feedback from these customers has resulted in the development of the Ride Fit Training Guide, which
can now be downloaded along with purchased training videos. This training guide brings together valuable information on such topics as
video playback options, the setup of the customer’s indoor cycle bike or trainer, how to get multiple training experiences from the same
Ride Fit training video, and the use of heart rate monitors and heart rate training zones.
According to Gary Hawkins, Founder of Ride Fit, “We are utterly thrilled to have achieved such a global reach in such a short
space of time. We believe that talking to our rapidly growing customer base is absolutely essential to understanding their indoor
cycle training needs and desires. One of the first things this has highlighted is the requirement for consolidated training information,
and this in turn has resulted in the development of the Ride Fit Training Guide.”
Further, Gary added, “We see the Ride Fit Training Guide as a work in progress. Over time we intend to expand the scope of
this document to include additional information such as narratives for each individual ride, information on cross-training techniques,
tips from the coaches we work with, workout schedules and nutrition plans. We want our customers to have this valuable information at
their fingertips as and when they need it.”
Spice Up Your Indoor Cycling Workout with Ride Fit™ – a new series of indoor cycle training videos
San Diego, CA, USA, November 10th, 2011
Making exercise enjoyable, entertaining and goal orientated is essential to keep people coming back for more. Ride Fit (www.ride-fit.com),
a new series of virtual indoor cycle training videos, provides just such an environment for one of the best types of cardio workout
available – indoor cycling.
To provide the most realistic virtual cycling experience possible, Ride Fit videos are shot from the first person perspective.
Users will experience, as closely as can be achieved in an indoor environment, actually being there on the road. A simple on-screen
digital dashboard provides critical workout information (such as target resistance, cadence and effort) and a terrain profile with
progress indicator shows the user where they are and what’s coming next so rides can be paced appropriately.
The Ride Fit training videos are downloadable and compatible with many types of media device including smart phones, tablets, computers
and DVD players, allowing the user to workout anywhere they have access to (at home, at the gym, in a fitness room, etc.) an indoor cycle
bike or bike/trainer combination. All Ride Fit videos are shot in stunning widescreen high-definition.
According to Gary Hawkins, Founder of Ride Fit, “We provide our customers with quality indoor cycle training videos at a
price they can afford - approximately the cost of a lunchtime sandwich. We want our customers to feel they can come back week after
week to build-up their exercise collection. There are currently five titles available at our website but we have plans for many more.
In fact, one of our camera teams has just come back from filming in Madrid, Spain!”
Further, Gary pointed out that, “Since music is so important to most people working out, with every purchase of a Ride Fit
title you actually get two video files; now that’s great value. One video file has a music backing track, in addition to the
ride narration and audio alerts. The second video file has only narration and audio alerts allowing you to play your preferred
selection of music in the background.”
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